Haeger & Carlsson Executive Search is recruiting a Sales Director, Nordics.

A well‑established MedTech company is strengthening its commercial engine organisation in the Nordics and is appointing a Sales Director, Nordics to lead a multi‑country sales organisation and a unified tender capability. The role is accountable for growth and profitability across the region, building consistent Nordic ways‑of‑working, and elevating customer engagement in close collaboration with Product Management and Marketing.  

About the position

In this position you will lead a team of leaders, set the commercial benchmark for execution excellence, and build a sustainable business that translates strategy into measurable results across the Nordic countries. You will have full Nordic P&L responsibility, including pricing and terms within established frameworks, and you will work closely with internal functions as well as Nordic suppliers.

Experiences and Qualifications
Must‑haves

• During past five years, proven multi‑country commercial leadership in the Nordics, leading leaders

• Strong track record in MedTech/Life Science (or closely related) delivering growth and profitability

• Deep understanding of Nordic public procurement/tenders and how to win sustainably

• Demonstrated P&L ownership and pricing/contracting experience.

• Change leadership —implementing new operating models, tools and ways‑of‑working across countries

• Fluent in English and in one Scandinavian language

Nice‑to‑have

• Experience working with complex, high-technology portfolios across multiple clinical areas

• Exposure to strategic partnerships and multi‑country framework agreements

• Background from leading MedTech companies is advantageous

Key Responsibilities

• Own the Nordic P&L: deliver revenue, margin and cash flow targets, while actively shaping product mix and pricing.

• Lead leaders across countries: hire, coach and performance-manage Sales Managers; ensure a high-impact field cadence (co-travelling, deal reviews, pipeline hygiene).

• Tender Excellence: establish a harmonised Nordic tender framework (bid strategy, pricing, T&Cs, risk management, win-loss learning) and ensure robust preparation and governance.

• Go-to-Market: align country plans, territories and key accounts; ensure each country operates with a clear plan (budget, KPIs, activities) and that performance is regularly reviewed.

• Customer & Partner engagement: build senior relationships with health systems, purchasing organisations and supplier/partner stakeholders at a Nordic level; lead multi-country discussions as appropriate.

• People & Organisation: shape the Nordic commercial organisation (capacity, capability, succession for critical roles); attract and onboard talent; set expectations and standards.

• Operating rhythm & tools: drive common Nordic operating mechanisms and data-driven decisions using CRM/BI; champion continuous improvement and process digitalisation.

• Change & integration: lead commercial workstreams for portfolio/company integrations (price list harmonisation, contracts, territories, key account ownership).

• Compliance & ethics: ensure compliance with procurement, healthcare and company policies across markets.

Location: Nordic Region (Sweden, Denmark, Norway and Finland)

Travel: Up to 1 week per month

Personal Skillset

Superior commercial and analytical skills. Strong communication and relationship-building capability, resilience, and strong negotiation skills.  

Please register your application at haegercarlsson.com.

Questions answered by:
Alexander Johansson, +46 (0)73 – 77 77 233, alexander@haegercarlsson.com
Rolf Carlsson, +46 (0)70-316 12 68, rolf@haegercarlsson.com